Instagram Local Feed.
My Role
Product Designer
Period
2-4 weeks
Instagram connects us to the world, but when it comes to our own neighborhoods, the experience falls short. Bridging global reach with local connections to help users discover events and businesses in their neighborhood.
The Strategic Friction.
Instagram's local discoverability was underwhelming, with content buried under global hashtags. Users lacked a direct, intuitive way to connect with nearby events and creators in real-time.
The Strategic Execution.
A hyper-local feed integrated into the home navigation, utilizing geolocation to surface community-driven content and small business highlights seamlessly.
Growth & Takeaways.
Navigating the thin line between personalization and privacy was the biggest takeaway. Local trust is a currency managed through clear UI patterns and user-consented geolocation mapping.
User growth