OmniCast AI.
My Role
Senior Product Designer
Period
2-4 weeks
AI-powered publishing assistant that predicts performance and optimizes multi-channel campaigns in real-time.
The Strategic Friction.
Agencies and creators were drowning in fragmented workflows. Marketing teams had to guess optimal posting times and switch between four different AI tools just to draft a single omnichannel campaign.
The Strategic Execution.
We replaced 'black box' automation with an in-line AI workflow. By integrating predictive scheduling and real-time engagement insights directly into the content calendar, we eliminated the friction between planning and execution.
Growth & Takeaways.
Achieved a significant uplift in engagement and saved users hours of manual work. Key takeaway: Explainability is critical. Users trust AI more when it provides clear confidence scores and allows for manual overrides.
Engagement Lift